This post is a digression from the other data science blogs that I have written in the past and more so, from the work that I do in my day-to-day job. Well, I don’t mean digression in a negative connotation. I enjoyed and learnt so much that I implemented many of the strategies in my own website. In this post, I will be discussing how I did a deep dive on a 1 liner problem statement by my client, “The bounce rate has gone up since last few months from what it was before, Why?” That may seem trivial to investigate and analyze, but the lack of details and granularity, made the problem statement very broad and open ended. Not enough clarity also makes it pretty easy to hit a roadblock very early in the process, especially when you don’t know where to start. फ़िक्र न करें (Fear not)! You will see a structured way to approach such kind of problem statement.
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